The European Commission said on 31 July that its AI Office and national authorities would begin enforcing the EU's Artificial Intelligence Act on 2 August 2026 [1].
On the same date, transparency rules started to apply. Chatbots and other interactive AI systems must tell users they are dealing with AI, deepfakes must be labelled, and AI-generated or altered content must carry machine-readable marks [1].
The Commission published a first list of more than 180 organisations that have signed its code of practice on the transparency of AI-generated content [1].
What it covers
Providers of general-purpose AI models, which must document their models, have a copyright policy and publish a summary of their training content. The most advanced models, which may pose systemic risks, face extra obligations [1].
Enforcement also began for the Act's bans on the most harmful AI practices, such as systems that manipulate people or unfairly score them [1].
The AI Office enforces the rules for AI systems from the same provider as the underlying model, and for systems inside very large platforms and search engines. National authorities handle other AI systems [1].
What it does not tell you
How strict enforcement will be. The Commission says it will depend on member states properly designating and resourcing their national authorities [1].
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